The Identity Lens
- Designed and made by Premier Vision
- Pairs with our House Core, Crystal & Blue Defense AR
- Backed by our 90-day no-charge redo policy
- Tens of thousands of patients across 15 years
One design. One reason to reach for it.
A single house progressive that fits the patient and the budget — made by the same in-house team that coats it.
Identity
Our proven workhorse progressive. 15 years of patients, real-world reliability, and a non-compensated design that fits the largest range of frames without surprises. Pairs naturally with House Core AR.
Why house-made matters
Our lab. Our coatings. Our policies. You're not handing the patient off to a faceless 800 number.
Made in Utah
Surfaced and coated in our West Valley City lab. Most jobs ship in under 4 business days.
Pairs with every AR
Combine with House Core, House Crystal, or House Blue Defense AR — including our 2-year premium warranty.
Available in every material
Order in Poly, Trivex, CR-39, 1.60, 1.67 and 1.74, plus all standard photochromic and polarized treatments.
Proven design
A stable design that performs consistently across frame shapes, fitting heights, and patient experience levels.
90-day no-charge redo
If something isn't right, we remake it. Identity is covered by the same standard redo policy as everything else in our lab.
Owner-level support
Call the lab and you get the people who actually run it — including the owner.
Add Identity to your next order
Order on our portal or call us — we'll walk a new optician through their first Identity fitting at no charge.