Premier Vision is a full-service optical laboratory based in Salt Lake City, serving independent optometry and dispensing offices across Utah and the Mountain West.
In 2026, Premier Vision transitioned to new ownership led by Ben Rollins, optical industry entrepreneur and founder of Axon Optics, alongside Afshin Baghai, Premier Vision's longtime Lab Director and original founder.
Ben first worked with Premier Vision as a customer. He chose the lab because it was local, responsive, and accessible — and because problems were solved quickly by real people, not ticket systems. After years of visiting the lab, working directly with the team, and relying on Premier Vision for critical jobs, he became an owner.
“Give big-lab capabilities with small-lab accessibility.”
Lab Director & Co-owner
Founded Premier Vision in 2007 with a group of eye care practitioners and has led the lab ever since. Built it around direct access, fast decision-making, and accountability — no corporate layers, no bureaucracy.
Co-owner
Optical industry entrepreneur and founder of Axon Optics. Came to Premier Vision as a customer first — chose it for local responsiveness and real people solving problems — then became an owner.
Master Optician
Decades of hands-on optical experience. Works directly with practices to ensure quality, accuracy, and consistency, and leads Premier Vision's in-office and in-lab optician training — something few labs can offer.
National brands, in-house coatings, competitive pricing, and direct access to the people running the lab — so practices get big-lab capability with real accountability.
Based in Salt Lake City, serving Utah and the Mountain West.
No ticket systems. No corporate layers. Direct access to decision-makers.
National brands and in-house finishing, with optician training led by our Master Optician.
Quality, accuracy, and consistency — owned by the people doing the work.
Reach out directly — you'll get a real person who can help.
Contact Premier Vision